PROJECT 5


 
 



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KEEP MODESTY IN STYLE!
BRING BACK LESS REVEALING STYLES

A CONCERN WITH SOME OF TODAY'S YOUTH

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BULLETIN BOARD FORUM 
A group of Kansas teens have taken a stand on the latest sexy fashion trends by organizing a campaign to bring more modest clothes to department store racks.

The young women from The Church of Jesus Christ of Latter-day Saints from the Red Bridge Ward of the Olathe Kansas Stake, decided to take action last December after repeated shopping trips for formal dresses failed to yield them modest, yet stylish, clothes.

One mother decided to voice her concerns to Nordstrom's customer service desk and was surprised when they asked the girls to put together a presentation and include some examples of dresses they considered modest.

The girls spent four months researching, preparing the presentation, designing and making dresses and lining up the fashion shoot.

On April 17th the girls' work culminated in a meeting with a Nordstrom store manager, clothes buyer and other store executives. The girls presented their ideas in bound folders with their company name, EVALUATE, on the front. They also modeled dresses that defined their interpretation of modest styles that they wish they could find in department stores.

The teens quest for more modest fashion has sparked a grass roots movement around the world from young women also wanting less revealing clothing to choose from. Reports of the fashion show at Nordstrom ran on the front page of The Kansas City Star and the story was picked up by the Associated Press, Knight Ridder and New York Times wire services. As a result, 90 minutes of a Kansas City talk radio program was devoted to discussing the topic of modest clothes; two of the girls were interviewed by the BBC in London; and an LDS periodical, The Church News, also ran an article.

Since the wave of publicity, the girls have received e-mails from around the world offering encouragement and support.

The teens plan to take the petitions they receive and distribute them to fashion industry executives, hoping to change the landscape of current trends.









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